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The Bra - Now!
By the 1940's Hollywood and the movie industry were becoming a major social force in influencing attitudes about everything from household appliances to sexuality. By the fifties the Hollywood sex queen was an established icon and American women were being influenced heavily by Hollywood dress, custom, and attitudes. The bullet bra also hit the scene in the fifties as did the buxom starlets of Hollywood lore. Female breasts were popping out everywhere in the media and the concept of sexy and sexy breasts were becoming firmly intertwined. In the late fifties, Playboy magazine hit the stands and along with its imitators, male adolescents everywhere were being exposed to female breasts and new definitions of what was sexy. In the early days of men's magazines and Hollywood sex starlets, female models were generally large breasted and since these women exuded sexuality in every other respect, large breasts were becoming synonymous with sex appeal. Bra's began to lose their role as functional dress and were becoming sexual accents and fashion accessories. The latest fashion designs from the runways of New York and Paris seemed to keep finding clever ways each year to expose more of the female breast. Almost single handedly, Madonna, our most famous pop icon of the past two generations, revealed to us that the bra was no longer an undergarment and was more appropriate as outer-wear. The bullet bra gave way to the padded bra which gave way to the uplift bra. The bra itself has also become somewhat of an engineering marvel, providing uplift with a still soft design. Isn't science wonderful? The bikini also appeared over forty years ago which exposed even more of the female breast and within two decades, bathing suit tops had become so small, they had almost become invisible. Also, by the late 90's, the sports bra was appearing worldwide in the world's most famous sporting events as a commonplace outer garment. Only a small number of people may have watched the US women's team win the world cup soccer championship, but millions around the world saw "the sports bra" at the end of the competition. So what could the new millenium bring? Perhaps we will see the world's first cyberbra or even cyberbust! back next
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