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The Female Breast and Sexual Attraction
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       Before the Bra...The Corset was King (Queen)

The history of the Bra is not long since women's bras are a quite modern social artifact. Prior to the invention of the Bra, women either wore corsets or a simple chemise or wrapping.  As in most things, history often repeats itself and one can easily observe the direct linkage between an ancient garment, the corset, and a modern invention, the push-up bra.  Although technologically, the push-up bra is far superior in design, construction and comfort, both garments had the same uplifting effect on a woman's breasts.  However, the corset was very uncomfortable and with the invention of the blouse, a need appeared for a better type of breast undergarment. The first Bra was invented in in the late 1800's but the early versions were more form flattening rather than flattering. The early inventors were most likely trying to develop a garment that was more comfortable and healthful than the corset with little thought to inventing something that would make women look sexier. In fact, the breast flattening style remained popular even through the era of the roaring twenties but abruptly changed to the present breast enhancing form during the thirties and forties. This abrupt change was not co-incidentally occurring during another time of great world social upheaval in both the Depression and World War II. If you were wondering why its called a Bra, the term became popularized from a controversial lawsuit over patent rights in the 1930's between a French designer and garment maker named Phippipe De Brassiere and an American garment inventor. The American lost the lawsuit, the garment received widespread national and worldwide publicity and the name was shortened to Bra by the media and thus became institutionalized.   A great deal has happened since then and two trends were emerging.  Even after falling out of favor for awhile, bras would definitely make a big comeback; and two, busts were moving upward and outward, one way or another.    back    next

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