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The Female Breast and Sexual Attraction
Finally, the media must share some of the blame for the big breast syndrome in two respects. First, women who are depicted as sexy quite often are also women who are full-busted and it is no coincidence that males usually run the movie, T.V. and other media industries. The not so subtle influence of television on the perception of what is desirable in breast size is quite new, but incredibly powerful. You may remember that during the fifties, Bra advertisements did not contain images of women in bras, only images of empty bras. Of course all that has changed now and with the advent of cable T.V., exposed breasts seem to be everywhere on cable, satellite and even network channels. Furthermore, the number of famous and not so famous actresses who have had their breasts surgically enhanced reads like a list of "who's who"! The terms "spokesmodel" and "supermodel" are now common household words with an attached concept that implies importance, attractiveness, and desirability. The spokesmodel and the supermodel are role models for millions of young girls and young women.
Finally, the entire media industry also plays a large role in shaping attitudes about our worth in society. The current trend is to emphasize the superiority of youth: looking young, feeling young, acting young, and being young. Of course, this is maddeningly frustrating to everyone over the age of thirty because everyone who lives long enough is eventually going to get old. The young may not have as much experience or money, but they have lots of energy and vitality; and most importantly, they look good. The older population may have more knowledge, more experience and even more money, but are still frequently ignored by policy makers and advertising media . You probably would not have to guess too hard to discover which one usually wins out in the advertising game? The multi-billion dollar industries in nutrition, fashion, health, weightloss, fitness, thousands more, and even the automotive industry target their approach to those who are young and those who want to appear young. The message is almost always: Being old is not cool. Being young or at least looking young is COOL! And often connected with this message is not only to look young but to look sexy with sexy breasts. "Lookin Sexy"
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